Covet Pure Bloom Perfume by Sarah Jessica Parker

A sweet cocktail with raspberry and jasmine

Sarah Jessica Parker fascinated by the fragrance industry, have launched a flanker called Covet Pure Bloom, a floral fruity fragrance for women.

Covet Pure Bloom is a "bright, lush feminine floral indulgence, a new scent that's pure paradise and a rare sensuality".

The scent appears to take the path of a tropical sequel to the original "fougère on estrogens" (Covet) as it features a central note of royal Indonesian Pikake flower together with a popular one of coconut toddy.

The fragrance's top notes are purple plum, coconut water and mandarin orange; the middle notes tuberose, royal Indonesian Pikake and jasmine; and bottom notes are amber, creamy musk and sandalwood.

The fragrance comes with a sophisticated light purple bottle inspired by fine gems - faceted faux amethyst for the cap, amethyst-colored eau de parfum and a golden necklace collar.

This fragrance is announced as sister fragrance to first Sarah's Covet (2007).